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Most of us know what a business plan is. We know that it includes product information, marketing strategies, financing, facilities and a customer profile. Yet how many of us know that the comprehensive report is just a piece of paper without the commitment of the owner? That's right it is "garbage" without strong psychological traits that help to adhere
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If you're looking for a new product to sell , whether it's your first product or just something to complement your existing product line, don't think in terms of the product! Instead, find a niche you can fill that is not currently being served. Do a little research and find out what people are buying a lot of
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Many investors skip straight to the financial section of the business plan. It is critical that the assumptions and projections in this section be realistic. Plans that show penetration, operating margin and revenues per employee figures that are poorly reasoned, internally inconsistent or simply unrealistic greatly damage the credibility of the entire business plan.
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