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Many investors skip straight to the financial section of the business plan. It is critical that the assumptions and projections in this section be realistic. Plans that show penetration, operating margin and revenues per employee figures that are poorly reasoned, internally inconsistent or simply unrealistic greatly damage the credibility of the entire business plan.
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People often ask "What makes a good business plan? Or, "How do I make my plan attractive to lenders and investors?". The simple answer is that lenders and investors (I'll call them "readers" from here on out) are looking for "good deals". A "good deal" is one that offers the reader a reasonable rate
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You're excited! You've come up with a great idea for a profitable online business. Maybe it's an original idea that has not been marketed online before? Maybe you've come up with a new spin on an old idea? Whatever it is that has influenced you to start your own online business, be sure that you have a plan before
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