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The Customer Analysis section of the business plan assesses the customer segments that the company serves. In it, the company must 1) identify its target customers, 2) convey the needs of these customers, and 3) show how its products and services satisfy these needs. The first step of the Customer Analysis is to define exactly
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COULD YOU BE SETTING YOUR BUSINESS PLAN UP FOR FAILURE?"It's unlikely a business plan by itself will bring funding in the door, unless it is part of an overall marketing strategy."David E. Gumpert, author of "Burn Your Business Plan", tells the story about how he and his partner failed to raise money after sending
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Becoming a full time property rehabber is actually a very easy process. So why do so many investors get it wrong, or even worse, do nothing? Simple: NO BUSINESS PLAN! Make no mistake about it: This is a business!. If you invest time and capital with the aim of making a profit, then you are in business, regardless
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