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You're excited! You've come up with a great idea for a profitable
online business. Maybe it's an original idea that has
not been marketed online before? Maybe you've come
up with a new spin on an old idea? Whatever it is
that has influenced you to start your own online business,
be sure that you have a plan before
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Many investors skip straight to the financial section of the business plan. It is critical that the assumptions and projections in this section be realistic. Plans that show penetration, operating margin and revenues per employee figures that are poorly reasoned, internally inconsistent or simply unrealistic greatly damage the credibility of the entire business plan.
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Too Much InformationWhen is a 25-page business plan better than a 200-page business plan. The answer is - always. Most investors have a mental checklist of half dozen or so specific points that they look for in a business plan. Everything else just gets in the way and the last thing they want to
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