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Write a marketing plan in five easy steps. Give yourself and your business an edge over your competitors. Reduce your marketing and advertising budgets by delivering targetted leads for your sales team. If you want to succeed in any type of business then the business needs to be marketed to its target consumers in an
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Purveyors of conventional wisdom would have you believe that the very first thing you ought to do when setting up a new business is to create a business plan. It doesn't matter whether you are selling odds and ends on eBay from your living room or something larger and more complex, Business plans are
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COULD YOU BE SETTING YOUR BUSINESS PLAN UP FOR FAILURE?"It's unlikely a business plan by itself will bring funding in the door, unless it is part of an overall marketing strategy."David E. Gumpert, author of "Burn Your Business Plan", tells the story about how he and his partner failed to raise money after sending
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