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COULD YOU BE SETTING YOUR BUSINESS PLAN UP FOR FAILURE?"It's unlikely a business plan by itself will bring funding in the door, unless it is part of an overall marketing strategy."David E. Gumpert, author of "Burn Your Business Plan", tells the story about how he and his partner failed to raise money after sending
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Many investors skip straight to the financial section of the business plan. It is critical that the assumptions and projections in this section be realistic. Plans that show penetration, operating margin and revenues per employee figures that are poorly reasoned, internally inconsistent or simply unrealistic greatly damage the credibility of the entire business plan.
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Copyright 2005 Morris Clopton You're excited. You have a great idea for a profitable online business. Maybe it is an original idea that has not been marketed online before. Maybe you have come up with a new spin on the ordinary. Whatever it is that has influenced you to start your online business, be sure
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